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All Works

About

A rebrand for a mid-century furniture label — a geometric wordmark drawn from the splayed leg, a modular catalogue, and a photographic language built on silhouette and shadow.

Category

Rebranding

Industry

Furniture & Objects

Year

2023

Timeline

14 weeks

Sculptural wooden armchair photographed in a studio
Furniture workshop bench with hand tools
Craftsman sanding a wooden component by hand
Close detail of walnut wood grain
Upholstery fabric swatches from the material library
Joinery detail on an oak dining chair
Lounge chair shot against a neutral backdrop
Wooden stool as a still-life object
Backlit Splay display panel showing five furniture shots
Furniture showroom floor in daylight
Linen sofa styled in a neutral interior

About

A rebrand for a mid-century furniture label — a geometric wordmark drawn from the splayed leg, a modular catalogue, and a photographic language built on silhouette and shadow.

Category

Rebranding

Industry

Furniture & Objects

Year

2023

Timeline

14 weeks

Sculptural wooden armchair photographed in a studio
Furniture workshop bench with hand tools
Craftsman sanding a wooden component by hand
Close detail of walnut wood grain
Upholstery fabric swatches from the material library
Joinery detail on an oak dining chair
Lounge chair shot against a neutral backdrop
Wooden stool as a still-life object
Backlit Splay display panel showing five furniture shots
Furniture showroom floor in daylight
Linen sofa styled in a neutral interior