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All Works

About

A warm, minimalist identity for a specialty coffee roaster — from logo and typography to cups, bags, and storefront.

Category

Branding

Industry

Food & Beverage

Year

2024

Timeline

8 weeks

Lumen collateral laid out flat: menu, paper carrier bag, cold brew cartons and business cards
Iced latte in a clear cup behind the Lumen script wordmark
Milk poured into an iced coffee glass, Lumen wordmark in white
Two roasted coffee beans below the Lumen wordmark
Espresso pouring from a machine group head into a Lumen cup
Lumen business cards stacked on an amber acrylic block
Stone-coloured cap printed with the Lumen wordmark
Cold Brew cans in a white crate carried by hand
Cold Brew pouch on a stainless steel counter
Lumen cup carrier held above two takeaway cups
Lumen poster held open, reading Coffee. in a better light.

About

A warm, minimalist identity for a specialty coffee roaster — from logo and typography to cups, bags, and storefront.

Category

Branding

Industry

Food & Beverage

Year

2024

Timeline

8 weeks

Lumen collateral laid out flat: menu, paper carrier bag, cold brew cartons and business cards
Iced latte in a clear cup behind the Lumen script wordmark
Milk poured into an iced coffee glass, Lumen wordmark in white
Two roasted coffee beans below the Lumen wordmark
Espresso pouring from a machine group head into a Lumen cup
Lumen business cards stacked on an amber acrylic block
Stone-coloured cap printed with the Lumen wordmark
Cold Brew cans in a white crate carried by hand
Cold Brew pouch on a stainless steel counter
Lumen cup carrier held above two takeaway cups
Lumen poster held open, reading Coffee. in a better light.